Gambling is a profitable vertical to make money online, which is good for beginners, and for established professionals.
You can send your traffic with different ad formats: in this post you can read about making money on gambling traffic in 2022 with push notifications.
This guide tells you everything you need to know about successfully launching gambling traffic on push notifications to make big money on Affiliate programs in 2022. I mentioned other formats (pops and native ads) for a reason; there are many of the tricks you can use there as well.
MAKING MONEY ON GAMBLING: AD FORMATS
Some features of each of them literally in a few words.
visibility up to 100%;
private message – a great start to interaction;
prelandings are welcome but not required.
no creatives needed;
easy to set up for beginners;
good results require prelandings.
the format is not annoying to users;
storytelling shows good results;
prelandings are welcome but prelanding is welcome but not required.
PAYMENT MODEL ON GAMBLING AFFILIATE PROGRAM OFFERS
CPL – Cost Per Lead.
Affiliate program pays for registration after email confirmation. The best option for beginners moneymakers.
CPA – Cost Per Acquisition.
The payment for the deposit user must make. Option for the experienced moneymakers.
RevShare – Revenue Share.
Gambling affiliate program pays you a percentage of earnings on referred users. The game is for the long haul. A variant for experienced specialists in paid traffic arbitrage.
THE BEST GEOS TO START WITH GAMBLING AFFILIATE PROGRAMS
Check gambling advertising laws before launching. For example, gambling is illegal in some Canadian provinces.
Also quite strict restrictions in France, Israel, Italy, Spain, the Netherlands and in countries, where the main religion is Muslim.
Also the standard restrictions apply to this range of countries:
Afghanistan, American Samoa, Aruba, Bonaire, Curacao, Democratic People’s Republic of Korea (North Korea), Switzerland, Ethiopia, Guyana, Guam, Iraq, Iran, Laos, Samoa, Saudi Arabia, Saba, Serbia, Singapore, St. Maarten, St. Eustatius, Syria, Sri Lanka, Uganda, Vanuatu, Trinidad and Tobago, Yemen.
The most solvent players live in the United States, Canada, Great Britain, Australia and New Zealand.
But… There are a number of restrictions for the U.S., so not all casinos in CPA networks and individual affiliate programs work with this country. Australia, New Zealand and the United Kingdom also do not boast the greatest loyalty to gambling traffic.
Since time Canada… is friendly towards casino affiliate programs, the people earns well and is willing to spend just as much on its pleasures, including gambling and sports betting. Do you remember Canadian hockey?
The current list of countries where it is easiest and fastest to make money now on gambling affiliate programs in 2022.
Who have a lot of money and know how to spend it most effectively, understand the specifics of the niche and know how to work with creatives.
For those who are just starting out in gambling traffic earnings and are trying a new direction for themselves.
Run on those where gambling traffic is allowed. And your desires match your capabilities.
PRELAUNCH PLANNING BEFORE YOU START MAKING MONEY ON GAMBLING TRAFFIC
Before you start to send traffic to gambling offers from the best affiliate programs and CPA Networks 2022, it’s worth thinking about what your ads will be (who your target audience is and how and that will be reflected in your creatives). And also study the possibilities of the advertising platform.
The first thing to think about is what devices you are going to run advertising. Both mobile and desktop traffic convert well for gambling, but don’t forget about the differences in price. We advise you to run separate affiliate campaigns for each type of device, so you can save money and make optimization easier.
The second thing is the creatives. Both men and women play at online casinos. Keep this in mind when creating the fluff.
Third is the language of the creatives. Many countries have multiple languages. Think about it, which one you will use. Native languages convert better than English.
For example, in Holland gambling advertising in the native (Dutch) language is forbidden. There you will have to create creatives in English.
HOW TO SET UP AN ADVERTISING CAMPAIGN FOR GAMBLING TRAFFIC
At the start, it’s best to create separate affiliate campaigns for computers and mobile devices.
For a more thorough test, you can also to test it thoroughly, you can also divide advertising campaigns into: new users only users, to premium sources and calendar pooches.
Mobile affiliate campaigns can be divided into Wi-Fi and 3G. This is especially relevant for countries with slow Internet.
Prepare five to ten creatives. This is the best option to find a creative leader.
At the start, set up your affiliate campaign to 24/7 schedule to see when your users are most active.
Limit your daily budget for tests so that you not to spend it all in one day.
If you are starting up in a country with multiple languages, be sure to set the language
browser language to the language of creatives. This will help Eliminate non-targeted clicks.
The top languages by country as a percentage can be see in Advanced Targeting.
Set limits on impressions and clicks for ads. I advise you to set 1 impression and 2
clicks per day. As a rule 2 clicks are necessary User to convert.
You can show your ads to iOS users with in-page push and the calender push format. These require separate affiliate campaigns.
HOW TO MAKE CREATIVES THAT WILL HELP MAKE MONEY ON GAMBLING TRAFFIC ARBITRAGE
Victories inspire other players to try their hand. Use pictures of winners. Choose pictures of ordinary people – it increases confidence.
Make the main picture look like the start of the game. Show characters or elements of the game to attract users.
The goal of the game for many is money and what you can buy with it. Show the opportunity to win jackpots, bills, or big winnings.
On the main picture of the push you can place additional information. Use numbers (200% bonus, 30 freespins) and calls to action (get bonus, play now).
HOW TO WRITE A TEXT FOR GAMBLING ADS
Some useful advices about writing effective texts for gambling ads when you’re going to make money on paid traffic arbitrage in 2022.
Personal appeal is a a huge perk of advertising on push notifications.
«John paid your deposit. Start playingfor free right now»
«You’re lucky today. You won a $100 deposit.»
The personal approach increases CTR.
Try to arouse curiosity.
«Everyone gets a win. There are no gamblers in this casino, because…»
«Everyone wins here. The first online casino that is on the customer side.»
Ask a question or tell a fact that of interest, and the answer put it on the landing page.
Creatives like these make users to think that an interesting story or useful information waiting for them next on the page.
«A cab driver from New York City won $1 million and made it…»
«Shocking details of winnings from 56-year-old Minneapolis resident»
Use names and common knowledge news of their region. For gambling works well success stories and secrets winnings.
Call to action.
Write on the push notification what action you expect the person to take. Use verbs, add numbers and emoji. Show urgency by using the words «now», «today».
«Win a $3 million jackpot today. Try your luck right now».
«Pick up your bonus today. We’re giving away 30 freespins to get you lucky».
«Need Freespins? Get them after you sign up at XXX Casino».
«Need money? Win it today in the 200 games available».
Ask questions that that might interest your audience. The answer to the question should be contained on the push notification.
«How to make a million? Win it at the casino right now!»
«How to buy everything you want? Try to win money at the casino right now».
Headline-questions that begin with “How…?”, attract attention and promise that the users will learn something new. Play on that interest.
HOW EFFECTIVE ARE PRELANDINGS FOR EARNING ON GAMBLING TRAFFIC?
Imagine two scenarios…
The first one – after a promising push notification, the user goes straight to the signup page. This scenario seems to miss something important for the player.
Scenario two: He gets to prelanding with the wheel of fortune, wins nothing at first, then gets 30 freespins and a 30% bonus. All of these perks can be announced on the push notification itself, but the user is more interested in getting them in the process. It’s hard to stop and not register if you’ve already started winning.
For gambling traffic from push notifications, prelanding is important. It is Such bundles are the most profitable. Experts note this tendency of traffic with push notifications not only for vertical of gambling. However, in some cases, going straight to the bandwagon can also show good results.
All prelandings are divided into interactive and text. Interactive ones are based on gamification elements: spinning wheel of fortune/slots/other games + survey to increase involvement. This is the most popular option, which brings most profits.
It is important to test options with and without the survey. In some countries users need a little more interaction before registration.
Text ones are pages with winning stories, secrets wins and other news items. Usually contain a lot of photos and text.
Ideal for the sales funnel, where the push notification begins to tell story. It’s worth testing these kinds of feeds in a separate company, so as not to lower the overall ROI of the affiliate campaign.
The best scenario to test is to try several variants: with different prelanding scenarios and with the transition to the landing at once.
HOW TO PROPERLY TEST GAMBLING TRAFFIC ON PUSH NOTIFICATIONS
For tests, it is important to gather as quickly as possible enough data to make decisions.
Use different creatives and prelandings as well as the option without prelandings to find the best combination.
Some logo examples for push ads.
Set a medium or high bid, to get the best gambling traffic 2022. The recommended bid values can be see when setting up an affiliate campaign.
Budget for tests.
Use the formula CPA*4. If payout = $30, the test budget will be $30*4=$120.
Start testing the offer with Premium sources. This is the best traffic on the web, which will quickly show whether the gambling offer has potential.
It is worth testing the gambling offer with the maximum wide frames, and then narrow them down based on the the results of the tests.
HOW TO OPTIMIZE A CAMPAIGN TO LAUNCH GAMBLING TRAFFIC ON PUSH NOTIFICATIONS
You can optimize the OS, browsers, devices, sources and other parameters. Source optimization is the most important thing in affiliate campaign.
The audience of the push notifications ad brokers is constantly changing, so the compiled white-lists will quickly burn out. The white-lists you’ve made will burn out quickly. If you follow this strategy, leave 10% of your budget for testing. If you’re following this strategy, leave 10% of your budget for testing new users in a separate affiliate campaign.
It is better to add non-converting and/or expensive sources to the blacklists. This can be done manually or automated rules. It automatically generates the blacklists according to the set parameters and checks every 30 minutes.
SOME MORE USEFUL INFORMATION ON LAUNCHING A CAMPAIGN ON GAMBLING TRAFFIC
If you run an affiliate campaign using the CPA model on gambling traffic, you can track actions (registrations, conversions) and then set up retargeting on these potential customers to make deposits.
Create a separate advertising campaign just for retargeting, even if its budget is $10-20. Revenues of up to $100-500 per month.
Note that the word «free» will lower the quality of the potential earnings. This is important if you want to get good quality leads.
THE BEST GAMBLING AFFILIATE PROGRAMS AND CPA NETWORKS 2022
Below I will list current gambling affiliate programs 2022 and CPA networks with casino offers.
You can always take a look at the FULL LIST, which contains many solutions for a variety of verticals and niches for earning money on the Internet. It is constantly adjusted, and the date of the last change is at the top of the list.
My big love…. Direct advertiser with Vulkan Vegas, Vulkan Bet, Ice Casino.
Revshare 25-45% or fix Revshare 30%
Restricted geos: Afghanistan, American Samoa, Aruba, Australia, Bonaire, Cyprus, Curacao, Democratic People’s Republic of Korea (North Korea), Switzerland, Ethiopia, France, UK, Guyana, Guam, Iraq, Iran, Italy, Israel, Netherlands, Laos, Russia, Samoa, Saudi Arabia, Saba, Serbia, Singapore, Spain, St. Maarten, St. Eustatius, Syria, Sri Lanka, Uganda, United States of America, Vanuatu, Trinidad and Tobago, Turkey, Yemen, Ukraine.