Buy adult and mainstream video traffic in-stream, out-stream, popup

In-stream, Out-stream, Video Pop-up traffic in OctoClick

OctoClick affiliate program has launched three new advertising formats: now you can buy adult and mainstream traffic for in-stream, out-stream, and video pop-up arbitrage.

Available volumes for different countries can be viewed in the menu item of the same name on the left side of the control panel.

Types of traffic:

• Adult

• Mainstream

To monetize websites with video content, you can use the corresponding codes in your webmaster account.

What are the advantages of video advertising?

Maximum engagement.

Video engages several channels of perception at once—sight and hearing—so people don’t just see the ad, they perceive it in its entirety: emotions, atmosphere, intonation. This format for paid traffic arbitrage creates a sense of presence, helps build trust, and holds attention longer. As a result, the brand is more memorable, and the message is perceived more deeply than when displaying a regular static banner.

High CTR and conversions.

According to statistics, users click on videos more often than on static formats. Videos are especially effective when demonstrating a product in action or creating storytelling.

Flexibility and scalability.

Video is easily adaptable to any platform and task, from short teasers to full-fledged promotional videos. One creative can be reworked for different formats and audiences while maintaining the overall style and message of the brand. This makes video advertising a versatile tool that works equally well in performance and brand campaigns.

Let’s talk about the new formats…

In-stream Traffic

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In-stream is a video advertising format that is integrated into the main video viewing process. The video is played in the same player as the content, so the viewer’s attention is completely focused on the screen. OctoClick currently implements the pre-roll format, which is advertising that is shown before the video starts. This option is familiar to audiences of online cinemas, video services, and YouTube, and is perceived naturally, without unnecessary irritation.

The main advantage of In-stream is that it guarantees contact with the audience: the viewer either watches the video or interacts with it (for example, clicks on a link).

Out-stream Traffic

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Out-stream is a video advertising format that is not tied to a video player and can be placed in various areas of a website: in the news feed, in articles, between paragraphs of text. Such a video starts automatically and silently when it appears in the user’s field of vision and stops when the user scrolls further down the page.

Thanks to this, Out-stream does not interrupt the main content and is perceived more naturally and gently, attracting attention without aggressively interfering with viewing.

Video Pop-up Traffic

Your browser does not support the video tag.

A pop-up advertising video appears in a pop-up window on top of the web page in the corner of the screen. The video starts automatically, without sound, and plays in a separate small block without completely covering the main content.

This format is unobtrusive: it preserves access to the main content, but at the same time draws attention to the video ad due to its location and autonomous playback. Thanks to this, Pop-up successfully combines visibility and comfort for the audience, while remaining an effective tool for conveying an advertising message.

Who can use these formats

Video ads will be available immediately to internal advertisers who run campaigns directly through our network and have full control over settings and analytics, as well as to external partners connecting via SSP/DSP protocols.