India Betting Affiliate Programs: how to Make Money from Indian Sports Traffic

This review will look at the most popular national games in India and betting affiliate programs: cricket, golf, horse racing, soccer, basketball, badminton, field hockey and so on, which will help you make money on sports traffic from this country.

Traditional Indian games have always been an integral part of the great Indian culture. Throughout history they have not lost their identity and have retained their special lively character. Even modern innovations have not prevented them from retaining their special character.

And if you look closely at the myriad of traditional Indian games, you will see that they are very similar to each other, differing only in names and a slight difference in the rules of the game.


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Cricket cannot be considered the national game, as it was brought here by the British. In spite of this, the game has become remarkably popular among Indians.

Cricket is played by a large number of Indians, from street boys to professionals who have become very successful by playing for the Indian team in international tournaments. And is the most popular sport among those who bet in India betting affiliate programs.

More than once the Indians have won the World Cup in this sport. There is no special problem for tourists to visit a cricket match.

Tickets for the matches are not expensive, and cricket is played almost everywhere. If tourists have a desire to go to the game, it is worth remembering that cricket matches can last several days. And the limit of duration of one game is 5 days. And the duration of the match per day is about 6 hours. The best option is to get to the Indian Premier League matches.

There are only eight teams playing, representing major Indian cities. Therefore, the most interesting cricket matches in India are held in Delhi, Bangalore, Hyderabad, Chennai, Bombay and Calcutta.

By the way, visiting these cities is popular among tourists and therefore it is very easy to see cricket with your own eyes. As for the rules of the game, they are quite simple and reminiscent of baseball or old Russian lapta.

The game of cricket is played between two teams, whose players take turns serving each other balls. The winner is determined by the points, and the attacking team scores points for successful actions, such as hitting the goal or a defending player. The task of the defending team is to kick away flying balls. Depending on how and how far the ball is hit, the defending team receives points.

You can read about the rules of cricket on the internet, but it is best to see one match with your own eyes. Cricket matches in India are very entertaining, and the stadiums are usually packed. Many Indian workers and employees may give up their jobs to play. Given that jobs are low-paying, cricket can be more expensive for true fans.


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Kabaddi (kabbadi, kabadi) is an ancient team game that dates back to Vedic times and is at least four thousand years old. It includes elements of wrestling and tag team. Americans and Europeans mistakenly believe that cricket is the main Indian sport, but this place of honor in the life of an Indian for centuries belongs to Kabaddi.

When and where the game appeared, nothing is known, but the well-known fact is that Buddha himself (Prince Shakyamuni Sidhartha Gautama) was not only a big fan, but also the best Kabaddi player in his small kingdom.

All Indians without exception love to play this game. Taking part in the game gives a huge boost of energy, allows a person to be in great physical shape and teaches (self-defense skills) defense and attack at the same time. In India, there are different types of kabaddi, which are played in different regions of the country. But the most common is the modern international form, the rules for which were first established in 1921 in Maharashtra for the first kabaddi competitions.

Later, the rules were changed several times and finally approved in 1930. This form of kabaddi spread rapidly throughout modern India, Pakistan, Afghanistan, Iran, Nepal, Bangladesh, Sri Lanka, Burma and some parts of South Asia.

Under the rules of the game two teams, each with 12 players (7 players on the field and 5 players in reserve), occupy two opposite sides of a playing field of 12.5 m x 10 m, divided in the middle by a line. The game starts with one team sending an “invader” to the dividing line, who at a suitable moment runs over to the territory of the other team (the other half of the field).

While he is there, he shouts incessantly: “Kabaddi! Kabaddi!” But he can only stay in the opponent’s territory as long as he can shout without losing his breath. His task, while he is shouting, is to touch an opponent’s player (one or more) with his hand or foot and run away to his own territory (part of the field). If he needs to catch his breath, he must run, because the opposing team, on whose court he is, has the right to grab him.

His task is to run across the dividing line (back to his part of the field) or, resisting, carry an arm or leg over the line. The opposing team must make him do one of two things: either touch the ground or take a breath. After the offensive player successfully returns, the player of the other team he touched is eliminated from the game. If the attacker is tackled, one member of the defending team becomes the attacker.

Play continues until one team loses all of its members. Each team earns points for the opponent’s player who is eliminated. The match lasts 40 minutes with a five minute break between halves.

Kabaddi got the status of a national game in 1918, and it reached the international level in 1936 during the Summer Olympics in Berlin. In 1950 the All India Kabaddi Federation was established and regularly holds national championships. It was followed by the Kabaddi Amateur Federation, which brought together many active and capable young people under its umbrella.

In 1980 the first Asian Kabaddi Championship was held. In 2004, the first World Kabaddi Championship was held in which India won the first World Cup.


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Polo/Sagol kangjay, an ancient game that we now know as polo, originated in antiquity in Persia and was called chowgan.  Having spread throughout the East as far as China and Japan, the game was very popular among the aristocratic class.

However, the homeland of the modern version of this game is considered Manipur, where it was known as sagol kangjay, kanjay bazi or pulu.

Having made its way to India, chowgan found patronage with the Indian rulers. The great Mughals, who adored horses and horse racing, played a huge role in the development and popularization of polo in India. The Mughal emperor Babur was an avid polo player. And Emperor Akbar established some rules for the game.

“Born in saddles,” the magnificent riders, the princes of Rajasthan, fell in love with polo and made it their traditional game. But with the decline of the Mughal Empire, the game of polo virtually disappeared and survived only in such corners as Gilgit, Ladakh and Manipur. It was only through good fortune that polo was revived.

Thus, during the British rule of India, a British army officer, Joseph Sherer, transferred to the Assam district of Silchar, became very interested in the game played by the natives of Manipur who lived in Silchar.

Soon Scherer, along with Captain Robert Stewart and seven tea planters, established the first Sagol Kangjay Club in Silchar in 1959. In 1862 a club was already established in Calcutta, which still exists today. And from 1870 polo spread all over British India, where it became a favorite pastime among officers and civil servants.

Manipur ponies are used for the game of sagol kangjay. This active and hardy breed of horse is believed by some experts to have been bred by crossbreeding the Tibetan pony with the Mongolian wild horse and the Arabian racehorse.

There are seven players on each sagol kangjay team, symbolizing the seven ancient clans of Manipur. Gathered together in the middle of the field, the teams wait for the referee to toss the ball up, at which point the game begins. Armed with a reed stick, the players, on horses galloping at full gallop, try to hurl a ball made of bamboo root to the back of the opponent’s field.

There are no goals in Manipur polo and a goal is scored when the ball reaches the edge of the opponent’s zone. After which the teams switch places. Over time, the British established their own rules for polo and reduced the number of players on the team to four. Today, polo is a traditional game that has entered the international arena with great success, as evidenced by the periodic international tournaments.

The main polo season is from September to March. During this time tournaments are usually held in Delhi, Calcutta or Mumbai.

There is another kind of polo. This is camel polo, which is only played for fun at the annual fairs in Rajasthan.


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Yubi lakpi is a traditional rugby-like soccer game played in Manipur. In Manipuri, jubi means “coconut,” and lakpi means “to grasp.” It was formerly played on the grounds of the Bijoy Govinda Temple during the Yaosang Spring Festival, where each team was associated with gods and demons. The tradition still exists today. Nowadays the game is common throughout Manipur.

This traditional sport requires exceptional muscular strength and energy. The game is played on a 45 by 18 meter field, traditionally without grass, but can also be on grass. Each team has 7 players. Before the game, players rub their bodies with mustard oil to be able to slip easily out of the hands of the opponent.

In the sport version, players wear only shorts, in the traditional version – over the shorts they wear ningri, a belt like the one worn by mukna wrestlers. Players traditionally do not use shoes.

At the beginning of the game a coconut, previously soaked in oil, is placed in front of the guest of honor (previously it was the King of Manipur himself) or the referee. The referee, called the chief yatra, starts the game and stops it for players’ violations of the rules. He also sits behind the goal line.

Players are not allowed to hold the coconut to his chest, you can only hold it in his hands or under his arm. In jubilee lacpi it is allowed to kick or hit opponents, as well as grab players who do not have a coconut in their hands.

The game begins when a coconut is thrown from one edge of the field to players seeking to catch it. The team whose players each time carry the coconut over the goal line (the area inside the field, the center part of the goal line forming one of its sides) is the winner.

To score a goal, a player must enter the goal area from the front, not the sides, and then he must cross the goal line carrying the coconut. In the event that no player manages to reach the goal line with the coconut, all players line up and run in a race to determine the winning team.


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One of the exciting games not only of India, but of the entire Indian subcontinent is kho kho, a kind of spotting game. The origin of this game is difficult to determine, as there are countless similar games of “catch-up”. Like all Indian games, it is simple and a lot of fun. But, nevertheless, the game requires physical fitness, speed, and endurance.

The real rules of the game were first published in 1924. And in 1959-60 in Vijayawada (Andhra Pradesh) was first held kho kho championship. Today the following Indian Kho-Kho championships are held: the National Championship, the Junior Championship, the National Women’s Championship, the School Championships, and the All-India University Championship, as well as the Federation Cup.

According to the rules of the game each team consists of 12 players (9 field players and 3 substitutes). The match consists of two periods, which in turn are divided into pursuit races lasting 7 minutes each, after which a 5-minute break is allowed.

Teams are divided into chasers and rescuers. The draw determines which team will play the role of the chasers. Each team takes turns playing the role of pursuers and rescuers.

The game takes place on a rectangular field of 29 x 16 meters, divided in half by two central strips that are crossed by longitudinal lines from the left to the right end of the field, forming 8 sectors on both sides of the playing area. One post is placed at the beginning and end of the center strip.

Eight players of the chasing team squat in the marked squares along the center line, each facing in the opposite direction. A ninth player of the team waits at one of the posts and prepares to begin pursuit. Three players on the rescue team are on the playing area, the others are waiting at the sideline of the field. These players are free to move around the field, running between the sitting players of the opposing team.

The active player of the chasing team may only move on the part of the pitch he has stepped on. To move to the other half of the field, he should run to the post and go around it. As soon as the pursuer catches up with the runner, the latter is out of the game. The pursuer has the right to pass his seat to any player from his team by touching him with his right hand and shouting loudly “Kho!”

The sitter immediately jumps up and rushes in pursuit, but only over the part of the field he was looking at. And the first one sits down in his place. As soon as the first trio is caught, another one immediately runs out in its place. This continues until the 7 minutes are up. Then the teams switch places.

The running away player can also be out of the game if he touches the sitting chasers twice and also fails to enter the field in time when his teammates have been caught. For each player caught, the chasing team receives one point. The game lasts no more than 37 minutes.


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Tkhoda is a traditional game of archery that originated in the Kulu Valley of Himachal Pradesh. The name of the game comes from the round wooden thing called tkhoda, which is attached to the end of an arrow so that it does not injure the participants during the game.

Local artisans specially make wooden bows 1.5 to 2 meters long for the event, as well as arrows in a set. The walk is held every spring on April 13 or 14 on the Baisakhi holiday.

In the olden days, the thoda was held in an interesting way. A small group of village boys walked to another village before sunrise. The lads, after throwing shavings of leaves into the local village well, hid in the bushes nearby. When the locals came to fetch water in the morning, the boys would start shouting, challenging them to a contest. This was what it meant to prepare for the meet.

Each team consisted of about 500 people, most of whom came as cheerleaders for the main competitors. To cheer and raise the spirits of their fellow archers, they perform a simple dance with axes or swords gleaming in the sun and sing songs. One team is called the Saathi and the other the Pashi.

According to local beliefs, Saathi and Pashi are the descendants of the Kauravas and Pandavas. During the game, the team called Pashi forms a trap, obstructing the movement of the Saathi, who in turn begin to attack the Pashi. The attacker, standing about 10 paces from the defender, aims an arrow at the leg area below the knee. To dodge the arrow, the defender begins to dance and jump chaotically.

Quickness and agility are the only ways to defend. Teams receive points and are also forfeited for target inaccuracy. The competition takes place to lively music and the enthusiastic shouts of hundreds of fans.


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The flounder/cambula is an annual buffalo race that is widespread in the coastal areas of Karnataka.  This type of sporting entertainment has originated in the agricultural community of Karnataka since time immemorial. The annual tournament takes place before the harvest between November and March and symbolizes a kind of worship of the gods, the protectors of the crops.

Running tracks are set up in the rice field and filled with water so that the water mingles with the soil and turns into mud. Competitions are held between two pairs of buffalo chased by farmers. Numerous sleds follow one after the other. Many buffalo racing fans flock to the festival. Spectators place their bets. A tasty fruit treat awaits the winning pair of buffalo and a cash prize awaits the owner.


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Vallam kali is a traditional canoe race held in Kerala. Translated from the Malayalam language, Vallam Kali literally means “boat race.”  The competition takes place during the annual Onam festival and attracts thousands of people from all over India. The races are staged in traditional Kerala boats.

The races take place over a distance of 40 km. But the most spectacular are the races on the so-called ‘snake boats’, or chundan wallam, which are one of the symbols of Kerala culture.

As the story goes, in the 13th century, during the war between the Kayamkulam and Chembakaseri states, the ruler of the latter commissioned the construction of a warship. So the magnificent chundan valam was designed, which serves as a valiant example of medieval maritime shipbuilding.

The boat can vary in length from 30 to 42 meters, and its back end rises 6 meters above the river, so that it appears as if a giant cobra with its hood open is floating on the water.

The festival is held in different parts of Kerala: in Aranmula on the Pampa River, home to the famous Parthasaratha temple dedicated to Krishna and Arjuna; at Punnamada Lake near Allapuja, where races have been held since 1952.

The Nehru Trophy Boat Race, or Nehru Trophy Boat Race, is also known as the Nehru Trophy Boat Race; the Ashtamudi Lake (Kollam town), where the Presidential Trophy Race has been held since 2011 and in many other parts of the state.


Here are the most relevant affiliate programs as direct advertisers, and CPA networks with betting offers.


A direct advertiser with its main sports betting brand, 4RABET is one of the best known and most popular right now in India.

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Indian betting affiliate program 4rabet accepts all traffic sources from India, with the exception of moneymaking (schemes, signals, capturers), spam.

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They accept both CPA and Revshare for testing.

CPA from $30 for first deposit;

RS – from 30% to 70%.

By the code Kuprum you will receive from the start 35% of Revshare.

For this you need – after registration – contact the support team.

From the active geo – India, Bangladesh and Brazil.

By CPA – at the moment only India is taken, the rest – by RS.

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The minimum amount – 100 dollars.

Frequency of payments – once a week.

Payment systems – Tether USDT TRC20, Bitcoin, Webmoney, PayTM, IMPS.

💛  3SNET

A CPA network that has worked exclusively with gambling and betting for many years.

One of my favorite platforms in terms of responsiveness of the support team, assortment of Indian betting offers, choice of payment systems and everything else.

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The minimum amount – 100 dollars.

Frequency of payments – once a week.

Payment systems – Capitalist, Webmoney, Wire, USDT TRC20, Bitcoin.


A direct advertiser with his PINUP brand. I like this betting affiliate program very much in all respects.

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One of the main differences is the ability to order payout on demand with a low minimum of $50.

Rates – right from the start – 40% on revshare.

The affiliate program control panel is also available in Hindi, not only in English.

The minimum amount – 50 dollars.

Frequency of payments – on request.

Payment systems – VISA, MasterCard, Qiwi, Webmoney, Skrill, Neteller, Bitcoin, Tether USDT TRC20, ERC20, Interkassa, ZaleyCash, UPI, Capitalist.

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