It is a scientific fact that men and women use different hemispheres of the brain to solve the same tasks.

This nuance is reflected in sales affiliate marketing: men and women have their own negotiation strategy and problem-solving methods. In this article, let’s look at the strong qualities of women and men in sales and understand what is better for the department: a firm male hand or female logic?

Salespeople from Venus are as good as those with a permanent place of residence on Mars. Even though the female psychology of sales is very specific. It is built on the qualities inherent in the fair sex.

How women succeed in sales

Emotional intelligence

    Rule: “it’s how I say things that matters, not what I say.”

    This is perhaps the decisive rule in call center work. During cold calls, we hear less than half of 100% of the information – that’s how our perception works. Female emotionality helps to convey information about the product and present it in the best light.

Women’s shrewdness and attentiveness will also play into your hands, with their help a woman not only understands clients, but also manages their emotions. It is no coincidence that women in telephone negotiations are more often successful than men.

    Conclusion: set tasks to a woman-salesman, where emotionality will go in favor.

    Attention to the client

    Rule of thumb: it all starts with paying attention to the customer

    According to Forbes, 74% of customers are more likely to make a purchase if they feel listened to. And even if a customer who has been listened to doesn’t make a purchase, they will trust the company more.

Natural empathy is a hidden trump card up the sleeve of the female salesperson. With the ability to listen and show genuine interest, she will build a loyal customer base and bring in customers.

    Conclusion: involve a woman in negotiations with new clients.

    Women are good at understanding the intonation of the interlocutor. They have a well-developed imagination, which makes it easy for them to visualize the client and establish an emotional connection. That’s why women are great for work in call centers, small and medium-sized businesses.

    Attitude for quick results

    Rule of thumb: time is money.

    In her personal life, a woman can wait years for a proposal or when children start to warn that they will be delayed. At work, they need results, fast and tangible. For this reason, women often succeed in SMB, small and medium-sized businesses.

    Conclusion: set clear goals with visible results.

How men succeed in sales

    Playing by the rules…

    Rule of thumb: a fisherman sees a fisherman from afar.

    If a woman is better at telephone sales, a man is often more effective in face-to-face negotiations. The main thing for him – to find a common language, and then convince the value of the product is not so difficult. Therefore, the salesman feels most comfortable with regular customers, closes large deals and cooperates with them for years.

    Conclusion: let men cooperate with regular customers.

    Restraint and professionalism

    Rule of thumb: in any unclear situation, save face.

    Natural restraint helps men to hold a blow easier, do not show emotion and maintain professionalism even in the most confusing situation. That’s why they do better in negotiations “hotter”, where the client resorts to manipulation and hidden aggression.

    Conclusion: send a male salesman to tough negotiations.

    Persistence and perseverance

    Rule of thumb: see it through to the end.

    Male salesman is indispensable in situations where you need to show persistence, patience and work on the prospect. He will bend his line, step by step to achieve the deal and bring it to the end.

    Conclusion: involve the male salesperson in long sales.

    If everything goes right, male salespeople will bring you loyal customers and big deals. But getting out of your comfort zone is harder for men. Difficult situations require flexibility and the ability to adjust to the customer. That’s why men’s Achilles’ heel in sales management can become unprepared to work in the zone of discomfort.

Form a team taking into account not only experience and skills, but also personal qualities. In addition to professionalism, men and women have their own methods of negotiation and strengths, with the help of which they will bring you completely different clients.