How to increase quality of leads in Affiliate Marketing? Everyone who works with lead generation wants to know the answer for this question. Why it is so? Well, the quality of leads is your key to decent earnings in this marketing sphere. You won’t make good money here without it.
Moreover, if you deliver low-quality leads, there is a big chance you’ll lose the offer, which is not the best thing that might happen. It’ll also mean all the time, money and efforts you’ve spent are vain.
Useful tips how to increase quality of leads in Affiliate Marketing
There is a couple of things you can do here. Each approach will tell you how to increase quality of leads in Affiliate Marketing in its own way. Try to apply all the mentioned tips to your campaigns in order to get the best possible results.
You need to know how to increase quality of leads in Affiliate Marketing even if you’re promoting your own products. There is no chance you’ll lose an offer here, but you’ll definitely require good traffic to sell something. That’s the only way to earn substantial amount of money in this marketing sphere. So, what does influence on lead quality and how you can use it? Let’s take a closer look on the whole issue.
Work with big placements
It’s way better to get traffic from several large sources than from dozens of small ones. There is a couple of reasons for this. The main one is that such big placements receive tons of quality organic traffic from search engines. They have constant users that regularly visit a website and search some info there. Working with such placements is a great tip how to increase quality of leads in Affiliate Marketing and earn more money on Traffic Arbitrage.
At the same time, small sites often have a high percentage of low-quality traffic. Some of them buy it from untrusted sources and then it comes to you. Yes, there are small sites with high-quality traffic, but remember that you’ll work with dozens of sources. If you have one that delivers good leads and twenty placements that bring only waste traffic, you won’t make decent money on it.
In case you’re working on RON basis, try to mix big sources with small ones. That’s the way how to increase quality of leads in Affiliate Marketing even if you don’t have full control of placement selection.
Keep your volumes high
This point is more about not losing the offer even with medium lead quality. Advertisers and CPA Networks need volumes for their business, so they’ll better find the way to help you increase the quality of traffic than lose a lot of leads. It doesn’t mean this scheme will work in case you deliver only waste traffic. At the same time, if you have both high and low-quality ones, there is always a way to fix everything and receive high profit.
Trying to find out how to increase quality of leads in Affiliate Marketing you should also consider the fact that it’s way better to work with several networks and deliver high volumes to them than sending a couple of leads to dozens of networks. It’s also true for offers. You’d better promote a couple of offers and send big amounts of traffic there instead of scattering between many offers.
Don’t promise the users something you’re not able to deliver
When you want to sell products, it’s an essential thing to catch the visitors’ attention and keep them engaged. However, it’s not the way how to increase quality of leads in Affiliate Marketing and earn decent money if you promise golden mountains and deliver some waste things instead. All you can reach here is to make the users click. At the same time, the process won’t go further, so there will be zero chances to get conversion. It’ll also lower the lead quality to the worst level possible.
Of course, sometimes affiliates have to show the things in a better way than they are. Still, it’s an essential thing to be as close to reality as possible. It won’t tell you how to increase quality of leads in Affiliate Marketing and might slightly decrease your conversion rate with Affiliate Programs, but you’ll get good volumes and the quality of leads will be OK. The best option here is to find balance, so that you can hook the visitors with this method without any further negative sequences.
One more thing you should take into consideration is that you should never promise anything will be free for users. Your goal is to make money, so don’t start to lying to your customers if you want them to bring you any profit.
Target middle-aged audience
This tip how to increase quality of leads in Affiliate Marketing is one of the most effective. Why it is so? Well, this demographic group has the best purchasing power. It mostly consists of people, who have good job, bank account with certain amount of money and absolute freedom of choice. It’s like a perfect middle level between young people who want everything and have nothing and older ones who have savings but don’t want anything.
So, how can you target them? There is a couple of ways how to increase quality of leads in Affiliate Marketing here. The first one is very simple: just use demographic targeting to receive right leads. The problem is that such option is not available everywhere. In other case you have two options:
1. Target appropriate placements. It’s obvious that middle-aged people usually don’t search for online computer games or apps like Instagram. At the same time, they’ll definitely like dating sites, music apps, news websites etc.
2. The second option how to increase quality of leads in Affiliate Marketing with the mentioned method is to use your ad creatives in Affiliate Campaign in an appropriate way. They should somehow say that the offer you promote is for middle-aged audience. You can use short phrases or topic related pictures for this.
CPA Networks I recommend to make money with
Work with advertisers
You’re not the only one who wants to make money in this marketing sphere. Advertisers also do so and it means there is a great chance they’ll help you if you have some issues, cause their revenue depends on your campaign.
This approach will show you how to increase quality of leads in Affiliate Marketing only if you deliver the essential data to advertisers, which includes placements, ad creatives and landing pages that do not perform well. To do that you can use subids.
Mark landing pages, ads and placements with them to make the whole data a part of your campaign link. Don’t be afraid to work with advertisers in such way. It might save you from losing offers in many cases.