Critical thinking, which activates creativity and contributes to making better decisions, is extremely important when introducing innovation. And one of the most effective tools in this process is the SCAMPER technique, which allows you to go deeper into an idea, create valuable content and uncover it from different angles.

How does it work with content Affiliate marketing? Each of the 7 verbs represented by the word SCAMPER is an opportunity to revise an idea or project into a better version.

HOW CAN YOU USE SCAMPER METHOD?

How do you properly create valuable content using the SCAMPER method…

SUBSTITUTE

You need to ask yourself what part of the concept, theme or content can be replaced with another part, feature or technique to make it more effective and successful.

This is similar to the trial and error method of going through various elements until you find the perfect replacement.

What if you replace a photo in an article with a video or GIF?

Should the target audience be changed for the original idea?

Should the font be replaced with a more specialized font?

What should not be replaced so as not to degrade the quality of the product being produced?

COMBINE

Often there are ideas that don’t work on their own, but can produce great results when combined with other elements or techniques. So before you eliminate them, you need to think about and ask yourself how you can improve them.

What types of data can be combined to create valuable content?

Are there successful ideas on the market that can be used alongside your own to create something more comprehensive and engaging?

What graphic techniques can be used to make visual content engaging?

What formats would work great when combined in an article?

Would it be a good alternative to combine your team with a team that specializes in data analysis and visualization?

What methods can be applied simultaneously to create quality content in a shorter time frame?

What happens when you mix the potential of two digital tools when creating new content?

ADAPT

Digital content is very malleable. It can always be adapted to different characteristics to make it functional, new and appealing. That’s what adaptation is all about, and here are some of the questions you can ask yourself.

How do you adapt your idea for mobile users?

What elements can you add to make your content work in a better context?

In what context can you develop your idea?

What formats can you consider for adapting content?

Does the idea need to be adapted to other market characteristics?

Do changes need to be made to meet any standards?

MODIFY

The purpose of this verb is to find new approaches to identify more or less meaningful parts of the idea and thus add value. After this step, you may find not only that a section of the document needs to be changed, but that it can be changed completely.

Is it appropriate to resize images or infographics?

What features should be added to optimize content performance?

What happens if you change the structure of the articles?

Is it right to give more coverage to a topic that is less represented on the site?

Would changing the current nature of the content to be more technical be the right thing to do?

Is the length of audio-visual content appropriate, or should the number of minutes devoted to it be reduced?

PUT TO ANOTHER USE

If there’s an idea, it’s probably already been used to solve a particular problem or need. But what if you give it another function that can make it even more effective? There are questions to help figure this out.

Could a series of articles that have been created on a particular topic work better as an e-book?

How about reviving evergreen content that was created a year ago as an infographic?

Would it be wise to turn a month-old report into a podcast that includes an interview with an expert?

Why not use written guidelines to create a didactic and entertaining video?

Should an opinion piece be included?

ELIMINATE

It may seem awful, but there are ideas or content that are destined to end up in the trash. That’s when you should put your attachments aside and think about what needs to be deleted or saved. After all, removing something is an opportunity to learn and create a better “product.”

Is the conclusion that is included consistent with quality content?

Does the idea meet the needs and/or interests of the target audience?

Does the value of the article increase if the first two paragraphs are removed?

What should be removed from the site, is there a pixelated image, a YouTube video that no longer exists on the platform, an infographic that displays incorrectly?

REARRANGE/REVERSE

Creating content that engages and adds value involves exploring the possibility of rearranging or sequencing techniques, techniques, and action plans to produce more innovative responses or results.

Can you rearrange your publishing schedule without negatively impacting user interest?

How can you redistribute roles on your team to create content that readers want?

What elements of an idea can you change to make it more effective?

The first verb of the SCAMPER acronym contains a question that must be applied to the other six: “What cannot be substituted so as not to degrade the quality of the product being produced?”

This is a crucial factor in creating valuable content, so critical thinking is needed that provides the ability to evaluate in detail each effect or consequence that a decision may cause.

You have to consider your idea as if it were a puzzle. Break it down into different fragments, question it, analyze what might or might not work and why, compare it to others with similar characteristics, make it available for others to evaluate, use the experiences of others, and run it through all the necessary filters and questions before it becomes a reality.

This will be the key to making the content work well.