Paid traffic arbitrage and Single Geo – that's a perfect combination for every affiliate campaign. Why it is so? Well, there are many reasons why you shouldn’t mix various GEOs in one campaign.
The main point is that such approach has a harmful effect on your Traffic Arbitrage earnings. There is no universal tool you can use. If you want to be successful, then you should make some efforts to produce an individual solution for every region.
Let’s see what you should take into consideration while doing this.
Paid traffic arbitrage and Single Geo: don’t target many countries in one affiliate campaign
Various Affiliate Programs has hundreds and thousands of offers. The truth is that many of them are good with one GEO and deliver few conversions with others. The reasons for this might be very different.
It can be localization issues, brand and product popularity level in certain regions, the amount of the product in the market etc. All this literally tells you: “don’t mix different GEOs in one campaign”.
Another reason why Paid traffic arbitrage and Single Geo work best together is that some offers are specially made for certain regions and they’re impossible to run successfully in other ones. It’s true that there are also offers, which will work good in many counties. However, the mentioned approach still promises higher incomes even with them.
You can use international languages or the ones that dominate in the region for your ad creatives, but it will work way worse than ads, which are translated to local language. That’s another reason why Paid traffic arbitrage and Single Geo deliver the best results together. Think of such thing: how will Spanish visitors respond to ads with Portuguese writing?
Now, let’s talk about multiple GEOs, being targeted in one affiliate campaign. After you upload your ad creatives, they’ll be served to all the GEOs you have. It means many visitors will see ads in the language they don’t understand. It all will definitely have a harmful effect on your conversion rate.
Paid traffic arbitrage and Single Geo is also a combination that saves you from landing page localization issues. The whole case is similar to the previous one in terms of language being used. However, it’s not only about languages.
If you want to receive the highest profits with Paid traffic arbitrage , then the whole funnel should be optimized for one single GEO. It will help you to easily drive the visitors from their first click to the final conversion.
Other possible problems when targeting many countries in one affiliate campaign
If you use Paid traffic arbitrage , it’s crucial to avoid sources with many bot traffic. It often happens that placements in one GEO have little bot traffic, while in the other one you’ll meet tons of such waste traffic. So, if you’ll target both simultaneously, you’ll spend a big part of your budget on nothing.
The other important thing about GEOs is that each one has different bids level. At the same time, you can set only 1 bid for the entire campaign. It means that in one place you’ll pay more than you need, while in another one you’ll have a lack of money.
Look at the FULL LIST OF AFFILIATE PROGRAMS to choose all you need to make money on paid traffic arbitrage, including actual Ad Brokers.