How apps are made that don’t need to be downloaded to stores and adapted for different operating systems. What’re the pros and cons of regular and “progressive” apps. How to make your business safe from removal in stores: examining PWA apps.
Now companies have to look for a substitute for Stores both to continue generating revenue (if the app was paid) and to provide the offer as a tool for the user (if it was free, but subject to removal due to sanctions) – PWA technology is becoming more and more relevant.
PWA or Progressive Web Application is a progressive alternative to native applications, with which a site can be installed on a smartphone as an application. In this material jn my Affiliate programs blog about making money online, I will introduce the technology, talk about its benefits and compare who is who in the battle of PWA vs native apps.
Or are they equal?
HOW PWA WORKS USING TWITTER AS AN EXAMPLE
PWA is an evolutionary approach to app development that was proposed in 2015 by Google Chrome browser senior developer Alex Russell. It was a new solution for cross-platform app development. Now you don’t have to create them separately for iOS and Android.
You install the site on your smartphone and you can use it without access to the Internet. The icon on the home screen looks like a regular app icon, and even sends push notifications as well. When tapped, PWA opens in a Web browser on any PC device, smartphone or tablet. It combines the benefits of both sites and apps – providing a better user experience.
Twitter, for example, saw the benefits of this feature when it started using Twitter Lite”s PWA app and solved the problem of repeat user engagement. By implementing the “Add to Home Screen” prompt, the company saw an increase of 250, 000 visitors who launched Twitter Lite from their desktops.
PWA ADVANTAGES: CROSS-PLATFORM, AUTONOMY FROM INTERNET, DOWNLOAD SPEED…
It takes relatively little effort to implement the core features of PWA, and the benefits are substantial:
- Speed and ease of development. Instead of creating two native apps for iOS and Android, one cross-platform app is developed, which reduces about 70% of the time to release.
- Autonomy of operation. The distinctive feature of PWA applications is the ability to work without being connected to the Internet.
- Reduced application load time. This is thanks to caching, which ensures almost instant loading.
- User engagement. Chances of returning to the app are increased by system notifications and push messages.
- Appearance and responsive design. The design integrates with the platform. App icons on the home screen or in the app launcher bar automatically launch in full-screen mode.
- Progressive enhancement support. This is an approach to creating web interfaces in which information and visuals are overlaid like layers.
- Discoverability. Application content can be found using search engines, easily share the link, and simplify their distribution process.
PWA APP VS NATIVE APP
Native is more integrated with the OS, and therefore has more features compared to PWAs. But keep in mind that in case of native – if we are not talking about cross-platform development, such as Flutter – you need to develop a separate version/application for each platform.
This is not required for PWA.
Native apps have better application performance than PWA. However, at the moment it is considered that PWA consumes more battery, which is connected to the browser launch.
PWAs WORK OFFLINE AS WELL: EXPLAIN WHY
PWA is based on an offline first approach to development. It ensures that the application works without access to the Internet. This can be achieved through various concepts, appshell being one of the most popular. This shell allows caching and instant loading of data from the cache.
Service worker allows to develop a PWA project. This intermediary between client and server also provides network independence and re-engagement.
The Web app manifest file allows you to set up the site as an application. Various parameters are specified in it: application icons, application name, display mode, description and so on.
Push API technology allows you to communicate with the user and provide him with new content before he actually logs in to the application, whether he wants to or not. This way, we always get updated content in PWA apps.
PWA APP DATA IS SECURE
The fact that PWAs are not downloaded to devices from storerooms can raise concerns about security of use.
Taking them off:
- Reason one. PWA apps are distributed over a secure HTTPS data transfer protocol that supports data encryption, which prevents content from being tracked and tampered with.
- Reason two. The URL of a progressive app will match the domain of the company’s website. PWAs eliminate the confusion you may have encountered in counterfeit tables with identical app names, and provide users with convenience and security.
How to keep your business safe from removal in the storerooms: Exploring PWA apps
PWAs are gaining popularity because of the speed of development and table traversal
In summary, we can say that interest in PWAs is growing for a reason: the technology closes many tasks of communication with the audience. It does so quickly, autonomously and with effective user engagement.
If your task is to quickly launch an app with the whole set of features for all OS and not wait for approval in the storerooms – that’s what PWA is for you.
If you are ready to take longer, use all the power of iOS and Andriod, launch via MVP (note: minimum viable product with subsequent iterations of feature development), wait for approval in the stock market and are not very limited in budget – you are behind the native (conventional) application.
Technology has many advantages, but you have to consider where PWAs are inferior to native apps. Based on the objectives of the business, you can decide whether the technology is right for you. But all of its benefits and functionality add significantly to PWA’s karma.