A month ago, on September 20, 2021, the official release of the updated version for Apple devices - iOS 15 took place.
This news sparked a heated discussion among traffic arbitrage specialists and site owners who make money at affiliate programs with the Calendar Push advertising format.
The new system iOS15 has been updated related to subscription to events in the calendar, which directly affects the process of collecting the subscriber base.
Also, in the new interface, a focus mode has been added, which automatically filters notifications based on the selected parameters. For example, by selecting the "Do not disturb" mode, the user can prevent receiving any notifications on the phone.
The update will also bring daily notification summaries - in the morning, evening, or at a user-scheduled time. The notifications in the summary will be automatically sorted by priority.
Perhaps you are now asking: "What the hell is this commotion, and why haven't I heard about it before?"
Calendar Push, an ad format that allows you to send push notifications to iOS users, literally blew up the market in 2021. The volume of the market for this traffic is estimated at hundreds of millions of dollars. And this is one of the best ways to convert to profit for traffic arbitrage.
Where can you buy Calendar Push traffic and In-Page:
The future of the ad format depends on whether the market can adapt and find a new solution for collecting subscriptions. As practice shows, such solutions have always been found. In any case, for working with iOS traffic, there are such formats as In-Page Push and Popunder.
This will allow affiliates to make adjustments to their campaigns should it take time to find a solution for iOS 15. Do not forget that the main thing when making money on affiliate programs and affiliate marketing is to be flexible. Charles Darwin formulated the main rule of evolution “The most adaptable survives”.
In the meantime, everyone is guessing on the coffee grounds, I recommend not wasting time and launching campaigns on Calendar Push.